This role will identify, nurture, and recruit voices to bring Tiltβs mission and product innovations to life across culture. You'll spot emerging creators and cultural moments, craft ideas and launch campaigns that connect our brand to them authentically, and measure the impact of these partnerships on the business.
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Drive and scale WHOOPβs retail marketing initiatives across the DACH region, shaping physical and digital retail footprint. Lead the planning, design, execution, and performance analysis of in-store and online marketing initiatives, ensuring a seamless and impactful brand experience across all retail channels. Deliver cohesive marketing strategies to drive sell-through at retail and via distribution partners, to support the growth of WHOOPβs regional brand presence.
Lead a global team to define and steer Kraken's creative vision across all consumer touchpoints. Drive world-class advertising campaigns across various platforms. Champion crypto culture and develop reactive marketing. Foster a culture of innovation and collaboration. Serve as a key creative advisor to Krakenβs executive leadership team.
Lead the development and execution of innovative media strategies across upper- and mid-funnel channels. This leader will own substantial media budgets and play a critical role in driving brand equity, awareness, and consideration that ultimately complements and accelerates performance marketing. They will combine analytical rigor, creative innovation, and partnership development to identify whitespace opportunities, optimize channel mix, and elevate brand presence.